Bud Bushnell established Genie Industries during 1966, after he bought the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" which was utilized to lower and raise the hoist. This device really impressed lots of customers and thus, the name was established.
Genie expanded operations and established itself into various new markets, since the demand for platforms and work lifts grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself known in numerous new markets. Like for example, Genie went into making light towers, man-lifts, articulated booms, stick booms and telehandlers.
Because of the economic slump in the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining equipment manufacturers all around the globe who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation in the workplace, it was determined to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Thus, all Genie machinery continue to be sold under the Genie brand name.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering exceptional support. These are the very work disciplines that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
The Bi-Energy and DC machinery provided by Genie provide emission-free, quiet operation even in the most delicate work environments. Where the equipment must be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator together with the benefits of a 48V DC machine.
Telescopic booms offer greater horizontal reach, as opposed to any of the various aerial platforms. These machinery are ideal for small areas or limited access areas in all types of settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machines deliver supreme traction and the drive speed you require in order to travel around the work site and job area.